This Privacy Statement applies to all Mars brands, including Mars veterinary health and diagnostic services brands, listed here.
OUR PRIVACY STATEMENT
Last Updated: November 2025
For prior versions of this notice, please see below.
Effective from November 2024 to November 2025 – click here
Effective from December 2, 2022 to November 2024 – click here
To print this Privacy Statement, please click here.
Overview
Mars has been proudly family owned for over 100 years. It’s this independence that gives us the gift of freedom to think in generations, not quarters, so we can invest in the long-term future of our business, our people, our consumers and the planet — all guided by our enduring Principles. We believe the world we want tomorrow starts with how we do business today.
Our Data Privacy Principles:
We value and respect the personal data people give to us.
We are clear and responsible about how we handle the personal data in our care, guided by our Five Principles and the law.
We respect the privacy rights people have.
We are committed to the continual improvement of our privacy and security practices.
Contact Us
When does this Privacy Statement apply?
Notice At Collection
What Personal Data we collect and from where
How we use Cookies and similar technologies
How do we use your Personal Data and on which legal basis?
In which situations do we disclose your Personal Data and to whom?
Sale or sharing of Personal Data
Your options and rights regarding your Personal Data
Financial incentives, offers or bona-fide loyalty programs
Storage and international transfers, retention and security
Other important information
Do Not Track and Opt-Out Preference Signals
The “Do Not Track” privacy preference may be available in some web browsers. It allows you to opt-out of tracking by websites. We try to honor Do Not Track settings; we may not be able to respond to all user settings or signals.
We honor the Global Privacy Control as another way to opt out of the sale of your personal data or the sharing of it for targeted advertising purposes. The GPC is available here. GPC only works on your browser ID. If you have an account with us, we can’t tell based on your browser ID as it is not linked to your account. In that case, please click this “Your Privacy Choices” link.
Chatbot Features and Session Replay Technology
We may use session replay technology to monitor how you interact with our Sites or services. The personal data collected by this technology may include which links you click on, pages and content you view, information that you type into our online forms, recordings of mouse clicks and movements, and information about your device or browser.
Our Sites may also have chatbot features for customer support purposes. These features may collect the content of your communications and other personal data you provide while interacting with the chatbot. Please discontinue use of the Sites if you do not consent to the collection of such information by us and our vendors.
Public Posting Areas and Social Media Pages
We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may publish comments or information. If there is a chat room, bulletin or message board, social networking opportunities or other interactive areas, be sure to check posted rules. You will be bound by posted rules, as well as our Site Terms of Use. Rules for participation may establish age and other restrictions, such as posting abusive, offensive or inflammatory content. Anything you post online is public information. We are not responsible for anything you voluntarily post online. Users should use caution when disclosing personal data online.
Disclaimer Regarding Video Content
The Sites may contain social media pixels, cookies, or other similar tools which provide us and third parties with analytics regarding how website visitors interact with video content, audiovisual content, or content of a like nature. You may see targeted advertising on third-party websites or platforms because of these tools. Video content is provided to enhance the user experience on the sites. You understand that your personal data, including your video viewing history, may be processed according to this Privacy Statement.
Please note that this Mars Privacy Statement does not apply to third-party video content on our Sites. Please review the privacy policies of those third parties to understand their information practices. You may visit the Privacy Preference Center via the Cookies Settings link available in the footer of each website to review specific cookies in use and to update your settings.
Changes to this Privacy Statement
We will only use your personal data in the manner described in this Privacy Statement. We may make changes to this Privacy Statement from time to time. We will tell you about important changes by posting a notice and changing the date on the Privacy Statement. Please check back for updates. Where required by law, we will also obtain consent or make reasonable efforts to provide at least 30 days’ notice prior to any material revisions taking effect. What constitutes a material change will be determined at our sole discretion.
If we decide to use your personal data in a manner that is different from that stated at the time it was collected, you will be given notice. Where allowed by law, if there is any conflict between the English version of our Privacy Statement and a translated version, the English version controls.